EITO Newsletter July 2009

In the beginning of July we have released new data and analyses on IT and Telecom markets for all EITO countries outside the EU. This includes up-to-date estimates for 2009 and forecasts for 2010. As a result spring updates have now been completed for all countries and segments with the exception of European IT equipment data. These are scheduled for the next weeks.

All 1-year-subscribers can access the data now in the member section of the portal.

The EITO now includes a first country from Latin America: Brazilian market data has been added to the reports. The figures can be purchased as EITO Country Report Brazil and are also included in the EITO Complete Reports.

All 1-year-subscribers can access the data now in the member section of the portal.

The demand for mobile data services has never been so high. Following several boom years, providers in this segment are once again upping the ante throughout Europe. Both 2009 and 2010 will see the market grow by 10% - in spite of the economic crisis.

More and more people are using the facilities offered by mobile Internet, whether via their cell phones or with a notebook computer. The Web is no longer regarded as a purely stationary PC application. Many users appreciate its diverse information and versatility when on the move. Mobile business applications for companies and entertainment when on the move are a significant factor behind the growth of this market.

Private individuals and companies across the EU will spend some € 32.6 billion this year and some € 36.0 billion in the coming year on mobile data services. Great Britain is expected to achieve the largest market volume in 2009 with some € 5.6 billion. Germany is in second place with € 5.2 billion, followed by Italy with just under € 5.2 billion and France with € 4.0 billion. As the fifth largest market, Spain will achieve € 3.2 billion. Mobile data services are experiencing their highest rates of growth in Italy (2009: 12.4%). In Germany, the sales achieved from mobile Internet access fees and mobile e-mail are now higher than the revenue generated from text and multimedia message services.

Modern smartphones have helped mobile Internet use make its breakthrough. Extensive Internet, E-Mail and multimedia functions are already standard features, even in mid-range models. For many people, their cell phone has become a mobile mini PC that can be customized and which combines all the various communication options. Functions that are proving particularly popular are additional programs for cell phones, otherwise known as "apps", which include location-based applications such as street maps and restaurant finders. The market for mobile data services is being further boosted by the fact that notebook and netbook computers are becoming increasingly cheaper to buy.